The 10 fragrances that smell closest to Jo Malone London Wild Bluebell, ranked by how much of its signature (its defining notes and accords) each one shares. Where a match comes from a budget brand, we flag it.
Jo Malone London Wild Bluebell profile →all similar scents →Jo Malone London perfumes →
Jo Malone London Wild Bluebell is a powdery fragrance, a Powdery–Musky–Green blend. It opens on Green Leaves, Dew Drop, Bluebell, settles into Persimmon, Peach at its heart and dries down over Musk, Powdery Notes. That powdery signature is what a good dupe has to nail.
Matched on shared signature notes and scent embeddings, not lab analysis. A good dupe shares the character, not every note.
A "dupe" is a fragrance (usually cheaper) that recreates the signature of Jo Malone London Wild Bluebell without necessarily being an exact copy. We rank each alternative by how much of Jo Malone London Wild Bluebell's defining notes and accords it shares (rare, signature notes count for more), not by molecular analysis, which is why each one shows a match score and exactly what it has in common.
The closest dupes often come from "budget brands" like Lattafa, Armaf, Maison Alhambra and Al Haramain, which specialise in recreating expensive perfumes, while Jo Malone London Wild Bluebell itself sits in the niche/luxury tier. A dupe shares the character, but longevity, projection and the finer note details can differ.
Not necessarily. Dupes smell close, not identical; the opening, longevity and projection can differ. The "Very close/Close" label and match score next to each perfume tell you how close it really is.
The one with the highest match score and a "Very close" label shares the most of Jo Malone London Wild Bluebell's signature. You'll find it in the "Closest matches" section on this page.
Budget Middle-Eastern brands like Lattafa, Armaf, Maison Alhambra, Paris Corner and Al Haramain usually make the closest, best-value clones. Alternatives from those brands are flagged "Budget brand" on this page.
Every dupe is a similar perfume, but a dupe aims to recreate that specific fragrance (usually for less). If you just want scent-alikes, see the "all perfumes similar to Jo Malone London Wild Bluebell" page.